Edinburgh Trams has been forced to respond to a hoax about one of its campaign shots.
A resurfaced tweet reveals the Edinburgh Tram company reacting to a joke made about one of the tram signs in the city.
Taking to Twitter, one social media user shared a photo of a sign, which reads: ‘Look out for the tram-pedo’.
“Oh Edinburgh. I wish you’d asked literally anyone about this before launching the campaign,” the person wrote.
And another said: “Who ever thought this was a good slogan needs their head checking.”
“Can’t even work out what ill-advised gag they were going for here,” said a third.
And a fourth added: “Can’t believe this is for real.”
But it seems someone had done an editing job on the sign, with Edinburgh Trams setting the record straight and pointing out that their actual poster has no mention of the term ‘pedo’.
In the new – and accurate – snap, the term ‘tram-pedo’ actually reads ‘tram-pede’.
“A picture taken just now in the same location as that viral post,” they wrote.
“The funny thing about these hoaxes is how easy you can disprove them – all you need to do is go there and see for yourself.”